Why are redirect chains bad for SEO?
Every hop delays the page load and can slightly dilute the 'link juice' passed from the original URL.
Identify and visualize multiple redirect hops • Audit redirect chains for SEO and performance crawl budget
Identify and visualize complex redirect chains on your website. Audit multiple 301 hops to improve page speed and preserve SEO link equity.
Identify and visualize complex redirect chains on your website. Audit multiple 301 hops to improve page speed and preserve SEO link equity.
The tool simulates a crawler's path through a sequence of URLs, highlighting each 'hop' and its impact on the crawl budget and user experience.
Every hop delays the page load and can slightly dilute the 'link juice' passed from the original URL.
Ideally, keep it to one hop. Google may stop following a chain after 5 or more hops.
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